Political stances are again at the forefront of this week's collaborations, campaigns, and products. After the recent overturning of Roe v. Wade, Everyday Human's new product launch sees monetary donations going to Planned Parenthood in the fight for women's rights. In brands, Prideful launches into the industry with the intent to push past Rainbow Capitalism, ensuring Pride is celebrated all year round and not just during Pride Month in June, which many corporations see as a business opportunity to profit off the celebration of gender and sexual diversity. In retail, fashion and makeover expert Trinny Woodall has expanded her brand to NYC. Here's what else is happening in the beauty industry this week:RETAILPattern Beauty: Since the brand's launch in 2019, Pattern Beauty has been dedicated to serving the needs of the curly, coily, and tight-textured community to celebrate being Black while uplifting women to see their natural beauty. In 2021, the brand expanded to Canada and, on June 29, debuted online and in-store in the UK at British beauty and health retailer Boots.Trinny London: After a successful entry into skincare, Trinny Woodall is taking her namesake DTC brand to the US. The expansion will see the Trinny London launch at Saks Fifth Avenue in New York, less than a year after launching a pop-up store in the city. Woodall told WWD she chose to expand to Saks because "Women from all walks of life go there. When we did the pop-up, we had such a buzz and the people who came felt incredibly comfortable in the environment."BRAND